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6 Key Questions for Positioning Your Company March 7, 2008

Posted by pakman050 in Books, Branding, Business, Design.
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Just finished Positioning by Al Reis and Jack Trout and its an excellent read.

Here are 6 key questions on how to position your company (or even yourself):

  1. What is your current position in the mind of your customer/audience?
  2. What do you want your positioning to be?
  3. Who (competition-wise) is in your league and what is their position? The idea is to have a unique position or a unique category were you can position yourself.
  4. What kind of positioning can you afford? Is this an internal initiative or do you hire an agency?
  5. Can your company stick it out? Can your company live up to this position?
  6. Does your company actually match the position that you are trying to attain?

Positioning and the 22 Immutable Laws of Marketing are two great books from Al Reis and Jack Trout.


Personal Finance Made Free, Easy, with a Slick User Experience March 6, 2008

Posted by Laurie in Design, Information Architecture, Life, Usability, User Experience, Websites.
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Check out Mint.com.

Why you will love Mint:

  1. You’re always up-to-date
  2. You know your spending
  3. You find real savings
  4. We look out for you
  5. You’re safe and secure
  6. …and it’s free!


30 Fonts from Jacob Cass March 4, 2008

Posted by pakman050 in Design.

Jacob Cass has a great article on 30 Fonts That ALL Designers Must Own.


Ahhh… Super Bowl Commercials February 5, 2008

Posted by pakman050 in Design, Entertainment, Internet Marketing, Life, Video.
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I like this stock photo site January 11, 2008

Posted by pakman050 in Design.
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I see some fresh new stock images as good prices (yea, there are some clice ones).

I’m also thinking of posting some of my photos.


User Interface Newsletter from Jared Spool January 4, 2008

Posted by Laurie in Information Architecture, Internet Marketing, Usability, User Experience, Web Development.
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To sign up go to http://www.uie.com/uietips/

Type Setter for Web Design December 17, 2007

Posted by pakman050 in Design, Usability, User Experience, Web Development, Websites.
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Compare screen type

I’m loving the Blue Label experience site December 14, 2007

Posted by pakman050 in Design, User Experience.
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Best fight scenes ever December 13, 2007

Posted by pakman050 in Entertainment.
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My boy Aff sent this email

One of the best …fight scenes EVER is here:


The movie itself, Wheels On Meals, isn’t all that good, but I remember
this scene as being Jackie’s 2nd best, w/this one:


being his best.

I’m going to reenact the 1st scene in a rap video…

Although Drunken Master is the better choreographed and here we see when break dancing really came from, the speed on Wheels on Meals is amazing.

Play close attention to the use of sound queues when a punch made contact or when a punch was blocked.

Free GPS on your cell phone December 11, 2007

Posted by pakman050 in Business, Entertainment, Life, Metrics, Websites.
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Nav4All is a free GPS navigation systems for your cell phone. Beyond a normal navigation system you can track and trace yourself and friends. Can get a little creepy knowing that people can access your location, but hey we’ve already been sold into that. Good luck staying off the grid.