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Volkswagen UK Website Trailer April 3, 2008

Posted by pakman050 in Branding, Design, Video.
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Check out the promo for the new Volkswagen.co.uk site.

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6 Key Questions for Positioning Your Company March 7, 2008

Posted by pakman050 in Books, Branding, Business, Design.
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Just finished Positioning by Al Reis and Jack Trout and its an excellent read.

Here are 6 key questions on how to position your company (or even yourself):

  1. What is your current position in the mind of your customer/audience?
  2. What do you want your positioning to be?
  3. Who (competition-wise) is in your league and what is their position? The idea is to have a unique position or a unique category were you can position yourself.
  4. What kind of positioning can you afford? Is this an internal initiative or do you hire an agency?
  5. Can your company stick it out? Can your company live up to this position?
  6. Does your company actually match the position that you are trying to attain?

Positioning and the 22 Immutable Laws of Marketing are two great books from Al Reis and Jack Trout.