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Desegregating SEO and SEM October 5, 2006

Posted by pakman050 in Business, Search Engines.

Joshua Palau has an insightfull (and about time) article on how we should be closing the gaps between search engine optimization and search engine marketing.

The article, Treat Paid and Organic Search as Equals, talks about combining the “IT” function of SEO with the “marketing” function of SEM.




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