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Your Life as an Open Book August 13, 2006

Posted by pakman050 in Business, Internet Marketing, Life, Search Engines.

Tom Zeller of the New York Times writes this article about search engines and the data that they collect (and use to make a profit) from us. I personally have seen presentations from AOL and Yahoo, they are watching you.

Most of the major search engines like Google, Yahoo and MSN collect and store information on what terms are searched, when they were queried and what computer and browser was used. And to the extent that the information can be used to match historic search behavior emanating from a specific computer, it is a hot commodity.

As it stands now, little with regard to search queries is private. No laws clearly place search requests off-limits to advertisers, law enforcement agencies or academic researchers, beyond the terms that companies set themselves.
This is a discussion that we as a society need to have, said Kevin Bankston, a lawyer with the Electronic Frontier Foundation, a rights organization based in San Francisco.

[link to the full article]

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1. pakman050 - August 13, 2006

Moments after posting this, I found a neat HOW TO guide for stopping Google from logging your search history.


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