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Viacom & Adobe Hookup August 13, 2006

Posted by pakman050 in Business.
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Viacom, Inc. (NYSE: VIA, VIA.B) and Adobe Systems Incorporated (Nasdaq:ADBE) today (8/10/2006) announced a strategic alliance to develop and deliver Viacom’s exclusive branded content using the Adobe® Engagement Platform. Through this agreement, Adobe will become Viacom’s preferred technology provider for rich media authoring tools and interactive online video solutions, enabling Viacom to deliver content from its television, motion picture and digital properties to online and mobile audiences in compelling ways. The two companies will also work together in developing new media applications leveraging Viacom’s exclusive content and using Adobe’s next-generation developer tools and ubiquitous cross-platform client software.

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