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Visual Hierarchy: A Margaritaville Example August 11, 2006

Posted by pakman050 in Design, Information Architecture.
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Visual Hierarchy is quite simply the use of layout, alignment, colors, spatial relationships, typography/ fonts, visual weight, and whitespace to make whats most important stand out.This is very important on your homepage where visitors have to quickly figure out what is important to them and how they can achieve their goal.

While visiting Jamaica last week I came across a t-shirt at Margaritaville which took my attention

See the differences below.

Trespassers
will be
offered a
shot
Trespassers
will be
offered a
shot

Which one looks more appleaing and attention grabbing?

I broke down and bought the hat.

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