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Internet’s Role on Life’s Major Moments July 18, 2006

Posted by pakman050 in Business, Internet Marketing, Life, Websites.
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The Internet has become increasingly important to users in their everyday lives. It is also the case that for many of online Americans, the Internet has become a crucial source of information at major moments and milestones in their lives.

  • 54% in the number of adults who said the internet played a major role as they helped another person cope with a major illness. And the number of those who said the internet played a major role as they coped themselves with a major illness increased 40%.
  • 50% in the number who said the internet played a major role as they pursued more training for their careers.
  • 45% in the number who said the internet played a major role as they made major investment or financial decisions.
  • 43% in the number who said the internet played a major role when they looked for a new place to live.
  • 42% in the number who said the internet played a major role as they decided about a school or a college for themselves or their children.
  • 23% in the number who said the internet played a major role when they bought a car.
  • 14% in the number who said the internet played a major role as they switched jobs.

Read more at Pew Internet & American Life Project.

This data comes to life when you couple this with information in the book Freakanomics by Steven D. Levitt and Stephen J. Dubner. The book suggests “that self-styled experts have a vested interest in promoting conventional wisdom even when it’s wrong.”

For example, a real-estate sales agent might tell you to take the current offer on your home, while if it were his/her home let it sit on the market for a time longer. Another (scarier) example, a doctor suggesting repeated and unnecessary follow-up visits, for his finacial gain.

The Internet is beginning to erode the power that experts have over people by providing that which experts have at their disposal, knowledge. Before going to the doctor, we now check our symptoms on WebMD. Before calling the plumer, we Google our toilet problem. Before going to a car dealership, we compare car prices online.

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